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Podcast: MIRROR TALK
Episode:

Unlocking Authentic Success with Larry Easto
Category: Education
Duration: 00:45:29
Publish Date: 2025-02-27 04:00:00
Description:

In this enlightening episode of Mirror Talk: Soulful Conversations, we welcome Larry Easto, a seasoned lawyer, consultant, writer, trainer, and coach with over 40 years of experience. Larry’s latest book, How To Succeed In Your Professional Service Business, serves as a blueprint for professionals seeking authentic success by aligning personal values with effective marketing.


Larry and Tobi discuss the journey of transforming a simple marketing guide into a powerful resource for business and personal growth. They explore the role of authenticity, experiential learning, and trust in professional success. Larry shares valuable insights on overcoming self-promotion challenges, leveraging strengths, and building a referral-friendly business. This conversation is a must-listen for professionals seeking sustainable and fulfilling business growth.


Chapters:

00:00 Introduction to Larry Easto and His Journey

10:05 The Evolution of Larry's Book and Legacy Project

19:46 Experiential Learning: The Key to Success

29:57 The Importance of Authenticity in Business

39:56 Building Trust and Relationships in Professional Services

24:20 Overcoming Self-Promotion Challenges

27:05 Building a Referral System

29:12 Identifying and Amplifying Strengths

31:05 The Importance of Reflection

33:15 Achieving Work-Life Balance

36:05 Embracing New Beginnings

40:42 The Power of Authenticity


Key Topics Discussed:
✅ How Larry’s book evolved from a marketing guide to a holistic success blueprint
✅ The power of experiential learning in professional development
✅ Why authenticity is crucial in business and how to integrate it into marketing
✅ Overcoming self-promotion discomfort and making marketing feel natural
✅ Strategies for identifying and amplifying personal strengths
✅ The essentials of a referral-based business growth strategy
✅ The role of the law of attraction in professional success
✅ Work-life balance for self-employed professionals
✅ Overcoming fear and embracing new beginnings
✅ Larry’s top insight for achieving success in a service business


Memorable Quotes:
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