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Home > MAEKAN > Straight Outta Sham Shui Po — OKOKOK
Podcast: MAEKAN
Episode:

Straight Outta Sham Shui Po — OKOKOK
Category: Arts and Design
Duration: 00:25:55
Publish Date: 2017-11-20 05:56:52
Description:

Sham Shui Po

It's easy for many in Hong Kong to say the city lacks an alternate cultural scene, but the reality is there is one thriving down on the ground, behind the scenes and hidden in obscurity. For most starting brands, there’s a definite desire to struggle hard at the beginning, make the right contacts and sign on to work with big global brands seeking to gain traction in the metropolis.

But as with any brand that staunchly adheres to its brand ethos come hell or high water, obscurity is simultaneously its biggest selling point and limiting factor. For, OKOKOK the street label started as a two-man operation and has stayed that way. We hear from creative head Leo and business guy Ah B about how a brand like their’s has held on and gradually built their brand while staying true to their vision.

Script by Nathan Kan
Narration
Total Play: 0

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