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It's easy for many in Hong Kong to say the city lacks an alternate cultural scene, but the reality is there is one thriving down on the ground, behind the scenes and hidden in obscurity. For most starting brands, there’s a definite desire to struggle hard at the beginning, make the right contacts and sign on to work with big global brands seeking to gain traction in the metropolis. But as with any brand that staunchly adheres to its brand ethos come hell or high water, obscurity is simultaneously its biggest selling point and limiting factor. For, OKOKOK the street label started as a two-man operation and has stayed that way. We hear from creative head Leo and business guy Ah B about how a brand like their’s has held on and gradually built their brand while staying true to their vision. Script by Nathan Kan Narration by Cody Horne Audio by Elphick Wo Photos by Luke Casey See the whole story here. What is MAEKAN? MAEKAN is a membership-based publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level that social media just doesn't provide. We’re defining the future of creative culture. We don't have all the answers, but our curiosity ensures we never stop looking. Sign-Up Today If you've enjoyed this story from the archives and want to see what else MAEKAN has to offer, sign-up for your membership at MAEKAN.com. You'll unlock exclusive stories, be given exclusive member-only-access to our Slack community, and have the opportunity to participate in our monthly digital panel discussions. maekan.com Follow Us |
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