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Home > M&A Science > Building Your M&A Reputation: Why Relationships Beat Transactions Every Time with Andrew Cohen
Podcast: M&A Science
Episode:

Building Your M&A Reputation: Why Relationships Beat Transactions Every Time with Andrew Cohen
Category: Business
Duration: 01:08:16
Publish Date: 2025-12-22 13:00:00
Description:

Andy Cohen, Vice President of Corporate Development at F5 Andy has built a career that proves M&A is fundamentally about relationships, not just transactions. With 30 years of experience and 60 deals closed across high-growth tech companies including Citrix, Acquia, and F5, Andy has cultivated the kind of reputation where every CEO he's worked with will take his call tomorrow. In this conversation, he reveals why zero-sum thinking kills deals, how to convince people to sell without convincing them to sell, and why walking away on principle matters more than closing at any cost.

Things you will learn:

  • Why reputation is your most valuable M&A asset
  • The shift from zero-sum to win-enough thinking
  • Learn Andy's approach to using due diligence as the foundation for integration strategy, cultural fit assessment, and long-term value creation.

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