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Home > M&A Science > Inside Soundtrack’s Roll-Up Strategy: Building a Global Leader in Background Music with Ola Sars
Podcast: M&A Science
Episode:

Inside Soundtrack’s Roll-Up Strategy: Building a Global Leader in Background Music with Ola Sars
Category: Business
Duration: 00:56:05
Publish Date: 2025-05-29 13:11:00
Description:

Ola Sars, Founder, CEO & Chairman of Soundtrack Your Brand

In this episode of M&A Science, Ola Sars shares the story of his 20-year journey disrupting the music industry—first by co-founding Beats Music (later acquired by Apple), and now as the visionary behind Soundtrack Your Brand. Ola dives into the bold thesis that’s guided his career, why he’s pursuing a buyer-led M&A approach to consolidate a fragmented background music market, and how he’s turning legacy customer bases into scalable SaaS revenue.

Things you will learn:

  • How to turn a  product thesis into a long-term growth engine

  • How Ola evaluates roll-up targets based on CAC and subscription quality

  • What it takes to digitize a legacy industry with B2B SaaS

  • Lessons from Beats Music, Apple, and Spotify on scaling and selling

______________________ This episode is sponsored by DealRoom! Turn your chaos into control. Tired of chasing updates across spreadsheets and email threads? Discover how DealRoom helps corporate development teams bring order to M&A.

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