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A florist cuts lush, green stems to the proper bouquet length in a well-lit work area. Nearby, her coworker snips sharp thorns off of a rose about to go into an arrangement. At the same time, Josh Jameson takes yet another phone call, chatting easily with a customer. Jameson manages Flowers from the Heart on 5 th , situated on 5 th Avenue in the center of Antigo’s downtown. Last year, the flower shop opened downtown and then moved to this new, bigger space next door just three weeks ago. “I guess the big thing is, when you walk in from the outside, we want to take you someplace,” Jameson says. The rustic décor, local products, and fresh flowers accomplish their mission. “We doubled the size of our cooler. That’s huge,” Jameson says. “if you look at this [cooler], it’s really hard to describe, but it’s flowers floor to ceiling.” They need the inventory, Jameson says, to keep up with demand. Many Northwoods communities like Antigo share at least one thing in common: downtowns that have |