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	Podcast:		Local Features by WXPR
	Episode:		The Business of Bottling Coca-Cola
	Category:		Government & Organizations
	Duration:		00:03:22
	Publish Date:		2020-12-16 12:45:00
	Description:		Few corporate brands are as recognizable as Coca-Cola. The soda has been around for over 130 years, and for much of that time it was bottled right here in the Northwoods. In 1886, when John Pemberton developed the syrup that became Coca-Cola, he did it with the intent of producing a medicinal tonic that would relieve numerous ailments. He quickly discovered that when mixed with carbonated water, it made a refreshing beverage and started selling it as a fountain drink. Pemberton’s health was not good, so in 1888 he sold controlling interest in his beverage to Asa Candler of Atlanta. The product proved immensely popular but was available only as a fountain beverage. In 1899, Joseph Whitehead and Benjamin Thomas traveled to Atlanta to negotiate permission to bottle Coca-Cola. They struck a deal that gave them rights to a geographic area, and afterward Coca-Cola began franchising its product to independent bottlers across the nation. In Rhinelander’s earliest years, the Lindahl and Larson
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