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	Podcast:		Local Features by WXPR
	Episode:		How the Rhinelander Refrigerator Company Made a Name for Itself, Then Lost It
	Category:		Government & Organizations
	Duration:		00:03:35
	Publish Date:		2019-08-21 05:00:00
	Description:		There is a lot of choice when it comes to refrigerators today... Back in the day, though, the popular brand to buy was Rhinelander. And it was less of a refrigerator and more of an icebox. Gary Entz tells us the story for this week's A Northwoods Moment in History. When shopping for a new refrigerator there are many popular brands that people may choose from today. But one hundred years ago, one of the leading names in food refrigeration was Rhinelander, and the Rhinelander Refrigerator had a national reputation for quality. The Rhinelander Refrigerator Company began operations in December 1900 as the Rhinelander Manufacturing Company. Its original purpose was to take advantage of the abundant lumber in the region by manufacturing furniture. However, by 1902 the company directors discovered that there was a vibrant market for home refrigerators, so the company was reorganized as the Rhinelander Refrigerator Company and repurposed to manufacture only refrigerators. While the word
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