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Home > Living Off Rentals > #196 - How to Get to 60% Direct Bookings on Your STRs - Mark Simpson


	Podcast:		Living Off Rentals
	Episode:		#196 - How to Get to 60% Direct Bookings on Your STRs - Mark Simpson
	Category:		Business
	Duration:		00:44:52
	Publish Date:		2023-11-15 12:00:00
	Description:		It’s time to consider taking your short-term rental properties out of being dependent on sites like Airbnb. Joining us today is Mark Simpson, the founder of Boostly, a platform that gives hospitality owners access to tools, training, and strategies to generate more direct bookings. External platforms provide certain benefits and minimize risks, but they can bleed you out of extra profit through commission costs. In this discussion, Mark brings to light how you can effectively take ownership of how you market your property and the profits. Tune in! Key Takeaways [00:00] Introducing Mark Simpson and how he started Boostly [10:23] Why go for direct bookings over Airbnb? [17:19] How to screen guests through direct bookings [20:21] What is Boostly and how does it get you more direct bookings? [31:01] What percentage of direct bookings to OTA bookings should you aim for? [34:54] Lead generation methods to develop [38:11] Boostly best practices and The Book Direct Playbook [42:01] Connect with Mark and Boostly Guest Links Boostly Website – boostly.co.ukThe Book Direct Playbook – bookdirectplaybook.com Show Links Living Off Rentals YouTube Channel – youtube.com/c/LivingOffRentals Living Off Rentals Facebook Group – facebook.com/groups/livingoffrentals Living Off Rentals Website – livingoffrentals.com Living Off Rentals Instagram – instagram.com/livingoffrentals Living Off Rentals TikTok – tiktok.com/@livingoffrentals
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