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Home > Living Off Rentals > #188 - How he went from 1 STR in 2017 to over 950 today - Dale Smith
Podcast: Living Off Rentals
Episode:

#188 - How he went from 1 STR in 2017 to over 950 today - Dale Smith
Category: Business
Duration: 00:49:34
Publish Date: 2023-09-20 11:00:00
Description:

Dale Smith is a veteran in real estate, having been in the industry for 15 years with experience in investing, development, and management. 

In 2017, Dale founded The SDDE® Smith Group, a company that provides a multitude of services for commercial and holiday home properties, including legal, property consultation, architectural and interior design, construction, and property management. 

The SDDE Smith Group started with one vacation rental. Now it has 12 customer-facing brands, over 340 employees, and a projected revenue of over 30 million pounds in 2023. Tune in to learn his insights.

Key Takeaways

[00:00] Introducing Dale Smith

[02:17] Dale expanding on the multi-brand business model

[07:48] The SDDE Smith Group’s structure

[13:26] How the company maintains profitability and a motivated cleaning staff at its scale

[22:07] The SDDE Smith Group’s brands and their profitability

[29:08] The SDDE Smith Group’s marketing strategy

[37:47] Marketing channels that help The SDDE Smith Group get more direct bookings

[41:58] Dale’s insights into the current state and future of the STR sector

[48:20] Outro

 

Guest Links

Website – sddesmithgroup.comDale’s LinkedIn – linkedin.com/in/dalesmithpvl

Show Links Living Off Rentals YouTube Channel – youtube.com/c/LivingOffRentals

Living Off Rentals Facebook Group – facebook.com/groups/livingoffrentals

Living Off Rentals Website – livingoffrentals.com

Living Off Rentals Instagram – instagram.com/livingoffrentals

Living Off Rentals TikTok – tiktok.com/@livingoffrentals

 
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