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	Podcast:		Let's talk branding
	Episode:		Is brand strategy bullsh*t?
	Category:		Arts
	Duration:		00:56:13
	Publish Date:		2024-09-04 05:32:26
	Description:		As a brand designer, Austin experienced a similar journey to mine, he learned about the power of brand strategy and started offering it to clients. Things were great. But on that journey towards becoming a strategist, he also noticed that some things were broken in this new ‘era’ of strategic brand designers.We explore the following topics: * Is Brand Strategy Overrated?: We dive into whether brand strategy is often overhyped, sometimes leading to boring or trendy brand identities that don't stand the test of time. * Distinctiveness is key: The key takeaway is that making your brand stand out with distinctive assets—like logos or mascots—is way more important than getting bogged down in traditional strategy stuff. * What strategy should be about: Instead of getting lost in complex strategies, we should focus on creativity and making brands that are instantly recognizable. I hope you enjoyed this conversation, please let me know in the comments how you use brand strategy (or how you avoid it
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