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	Podcast:		Let's talk branding
	Episode:		Byron Sharp - Subscription vs Repertoire markets
	Category:		Arts
	Duration:		00:47:44
	Publish Date:		2022-08-29 06:54:12
	Description:		In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets. * What defines such a market? * What can we learn from them? * What are the implications for marketers? * What does it mean for small brands? * Do we see any other distinctions between brands that have implications for brand growth? We discuss small vs big - luxury vs commodity - B2B vs B2C Important links * You can find the paper we discuss here * The Ehrenberg-Bass institute * Byron on twitter * The latest BS show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
	Total Play:		0