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	Podcast:		Let's talk branding
	Episode:		Byron Sharp - Subscription vs Repertoire markets
	Category:		Arts
	Duration:		00:47:44
	Publish Date:		2022-08-29 06:54:12
	Description:		In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets. What defines such a market? What can we learn from them? What are the implications for marketers? What does it mean for small brands? Do we see any other distinctions between brands that have implications for brand growth? We discuss small vs big - luxury vs commodity - B2B vs B2C Important links You can find the paper we discuss here The Ehrenberg-Bass institute Byron on twitter The latest BS show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
	Total Play:		0