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	Podcast:		Let's talk branding
	Episode:		Faisal Siddiqui - How to build a big brand on a small budget
	Category:		Arts
	Duration:		00:55:52
	Publish Date:		2021-11-15 03:00:00
	Description:		In this episode, I chat with Faisal Siddiqui, founder of Creative business company and former strategy director at Prophet. Faisal and his colleagues recently released a fascinating white paper in which he lays down some of the fundamentals of how to build a big brand on a small budget. We go deep into the tactics but also talk about the broader picture and market dynamics. It's a very cool ride so buckle up! Check out the deck here Faisal on LinkedIn Faisal on Twitter If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.
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