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Podcast: Let's talk branding
Episode:

Paul Feldwick - Why does the pedlar sing?
Category: Arts
Duration: 00:44:53
Publish Date: 2021-10-04 02:00:00
Description:

In this episode, I talk with a personal hero, Paul Feldwick. Paul is the author of game-changing books 'The anatomy of Humbug' and 'Why does the pedlar sing?'. His views on advertising and brand-building are truly unique. The power of 'fame' and entertainment is something that is often ignored in a world where we want to do 'serious' stuff. Paul brings us back to the true origins of branding, the circus. 

This episode is sponsored by Latana, the AI-powered brand tracking tool.

If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter.  Subscribe to the newsletter here to stay updated on new courses and products.
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