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	Podcast:		Let's talk branding
	Episode:		Selling brand strategy.
	Category:		Arts
	Duration:		00:40:12
	Publish Date:		2020-06-21 22:00:01
	Description:		In this episode, we talk about a 'hairy' subject: "selling brand strategy". We take a look at some of the most important aspects of strategic selling: mindset, conversations, pricing, positioning, ... 2 bobs podcast Pricing creativity, a guide beyond the billable hour It starts with your positioining Slowly transition into selling strategy Base your margin on: risk, resources, urgency, input of time and resources Proposal elements: the challenge (or the problem - the solution - the approach - the investment - example of deliverables Strategic selling is the opposite of selling.
	Total Play:		0