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Podcast: Let's talk branding
Episode:

The value of brand strategy
Category: Arts
Duration: 00:31:52
Publish Date: 2020-04-05 21:00:03
Description:

We talk about:

  • You can find the full blog post with definitions here.
  • The value of brand strategy
  • Mark Pollard's definiton: strategy is an informed opinion about how to win
  • My definition of brand strategy: 
  • Brand strategy is a platform that bridges business strategy with branding & marketing. A couple of important aspects here

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