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Home > Let's talk branding > Claire Strickett - the voice of the consumer
Podcast: Let's talk branding
Episode:

Claire Strickett - the voice of the consumer
Category: Arts
Duration: 00:58:02
Publish Date: 2020-03-30 04:04:27
Description:

Talking points: 

  • Adam & Eve ddb 
  • Customer research, quantitative and qualitative
  • The relation between branding & advertising.
  • Differentiation vs disintinctiveness
  • The concept of saliency
  • The little red book: How brands grow
  • Claire's upcoming book: Which Wine When

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