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Home > Let's talk branding > Stef Hamerlinck - Defining your target customer
Podcast: Let's talk branding
Episode:

Stef Hamerlinck - Defining your target customer
Category: Arts
Duration: 00:35:38
Publish Date: 2020-03-22 22:00:02
Description:

We talk about:

  • The Youtube video 
  • Audience vs Customer vs Consumer
  • Segmentation pyramid by WARC
  • How to define target market vs customer target
  • What is a perceptual target?

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