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Home > Let's talk branding > Stef Hamerlinck - Differentiate or die?
Podcast: Let's talk branding
Episode:

Stef Hamerlinck - Differentiate or die?
Category: Arts
Duration: 00:32:27
Publish Date: 2020-02-23 21:00:21
Description:

In this episode, I talk about differentiation. In branding, it seems like differentiation is the holy grail, if they zig, you zag. I want to offer a different perspective. 

Talking points:

  • differentiation
  • the halo effect (book)
  • how brands grow (book)
  • building distinctive brand assets (book)
  • category entry points
  • whopper ad
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