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Podcast: Let's talk branding
Episode:

Grant Owens - Beyond brand purpose
Category: Arts
Duration: 00:51:32
Publish Date: 2019-09-09 01:00:01
Description:

In this episode, I talk with Grant Owens, Chief Strategy Officer at Critical Mass, a digital experience design agency. We talk about the future of branding, beyond brand purpose, beyond labels, even beyond brands themselves.

We talk about:

  • Brand purpose
  • Customer insights
  • Digital experiences
  • Brand strategy
  • The future of branding
  • How marketeers think to much in labels

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