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Podcast: Let's talk branding
Episode:

Koen Verbrugge: Measuring Brand Impact
Category: Arts
Duration: 00:58:56
Publish Date: 2019-08-25 17:07:36
Description:

We talk about:

  • Doing the same thing as other designers, but from very different perspectives.
  • Being a bridge between what the company is and something like a creative team.
  • Balance the creative and the business sides.
  • What is branding for Koen, and what is marketing?
  • How can you work better with marketing departments?
  • What are good options from a client’s perspective?
  • Important changes in the industry.
  • How can you measure brands in a good way?
  • Is your brand identity usable?
  • Who are you, what can you do, and what do you want to do?
  • What is going to change in the future?
  • The value of a good idea: does it build a relationship with the right people?
  • Data never tells something. You ask data, and it gives you responses.

Important Quotes:

  • “Marketing is about compromises.”
  • “It’s not about technology or production values, it’s about relationships.”
  • “Understanding your team is very important.”
  • “The value is in the brief.”
  • “Do we attract the right people easier?”
  • “You can’t know it all.”
  • “We’re not building the most beautiful brand, we’re building the brand that fits what we can do.”
  • “Does it serve the purpose?
  • “Sometimes we are misguided because of what we learned.”
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