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Home > Let's talk branding > Stef Hamerlinck - The End of Positioning
Podcast: Let's talk branding
Episode:

Stef Hamerlinck - The End of Positioning
Category: Arts
Duration: 00:37:32
Publish Date: 2019-08-18 17:00:02
Description:

We talk about:

  • Loyalty: how important is it as a brand strategist?
  • The true way to build loyalty and, more importantly, your income.
  • If you want to re-brand, you need to do it for the right reasons.
  • Distinctiveness versus uniqueness.
  • What is more important than adding meaning to a brand?
  • What is your brand’s purpose?
  • Is being small okay?

Important Quotes:

  • “Loyalty is not the holy grail of branding.”
  • “The bigger you are, the more loyal customers you’ll have.”
  • “Just adding meaning won’t help.”
  • “Branding is really about repetition.”
  • “Just having a purpose won’t get you extra sales.”
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