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	Podcast:		Let's talk branding
	Episode:		Byron Sharp - How Brands Grow
	Category:		Arts
	Duration:		00:42:44
	Publish Date:		2019-08-11 17:00:19
	Description:		We talk about: Byron’s book: How Brands Grow If it’s not about positioning, then what should you be doing as a strategist? How can you build a loyal customer base? Small brands VS. big brands. How do you push through and become a brand people recognize? How do you become distinctive? What are the reasons for a re-brand? How do you know what distinctive assets you have? Important Quotes: “The real world is a weird place.” “Some things are much more important than we thought.” “All brands are smaller than they want to be.” “If you’re only on one channel, you are going to be smaller.” “You know what you can touch and what you can’t.”
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