Search

Home > Let's talk branding > Jonathan Staines - Gaining Insights
Podcast: Let's talk branding
Episode:

Jonathan Staines - Gaining Insights
Category: Arts
Duration: 00:58:17
Publish Date: 2019-07-14 17:00:21
Description:

We talk about:

  • The study of language and how it relates to brand strategy.
  • The ways to communicate besides words.
  • The evolution of messaging and tone of voice.
  • Developing and defining your own personality.
  • What a typical brand strategy project looks like.
  • What is a good insight?
  • The overlap between strategy and creativity.
  • Getting clients involved.
  • Form a good relationship with your clients, and earn their trust.
  • How much should a logo cost?
  • What is the most powerful aspect of branding?
  • If you are a good designer, then you are a good creative thinker.
  • Read as much as you can about strategy and brands.

Important Quotes:

  • “Words contain ideas.”
  • “Use language very carefully and powerfully.”
  • “What do we know, and what do we not know?’
  • “What do they think is good value?”
  • “Good strategies are able to see patterns and find the important information.”
  • “The power of irrational thinking.”
  • “It takes time to build relationships and trust.”
Total Play: 0