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Podcast: Let's talk branding
Episode:

Calle Stenqvist - Audio Branding
Category: Arts
Duration: 00:43:47
Publish Date: 2019-06-30 23:00:16
Description:

Bio: Calle Stenqvist is the co-founder of Plan8- a design agency for music and sound. What they do is they look for different ways to make a product, experience, or brand more engaging and ultimately more human through the use of sound and music.

We talk about:

  • The combination of the music and design worlds.

  • What clients are looking for from Plan8.

  • What has changed since the start of Plan8.

  • People don’t just watch brand stuff on the web anymore; there has been a new shift in digital media.

  • Different processes depending on the size of the studio: do you really need a big studio?

  • Find answers to the questions why, how, when, and where to have sound.

  • Try to define the brand’s position through musical archetypes.

  • Where to start to find the right audio.

  • How to involve the client in the process with audio and music, and how to filter out bad feedback.

  • Hear examples of great audio branding.

  • The ways to connect sounds to memories.

  • How to find the right voice.

  • How authentic are voice assistants going to get?
    Important Quotes:

  • “Not a lot of people actually use the web that way.”

  • '“Social media killed the rich media web.”

  • “Broadcast is not at all dead.”

  • “You couldn’t just record stuff in your bedroom.”

  • “There’s a constant development of that technology that makes it easier and easier.”

  • “The quality of the work is independent of the size of studio you have.”

  • “It’s what you put into it that matters.”

  • “It’s important to establish a language together.”

  • “It’s a sound you hear every day, why not make something great out of it?”

  • “Everything that can be digitized will be.”
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