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Home > Let's talk branding > Stef Hamerlinck - Customer Research In Branding
Podcast: Let's talk branding
Episode:

Stef Hamerlinck - Customer Research In Branding
Category: Arts
Duration: 00:29:10
Publish Date: 2019-06-10 02:21:40
Description:

We talk about:

  • Ideal client persona and market positioning as a designer.
  • Should you do something you don’t believe in just for more business?
  • Find where you strengths connect to what your clients want.
  • Customer research.
  • What kind of questions are you asking your clients?
  • You need to dig deeper with your questions.
  • See the deeper truth behind their answers.
  • Do you need to adapt your services completely to what a customer wants?
  • Asking questions might not get the answers you’re looking for.
  • Don’t base your services on customer research. Know what your vision is, and then use your customer research to find out how your vision could help them.

Important Quotes:

  • “Find your niche and work on that through branding.”
  • “It’s not always easy when you listen to your customers.”
  • “Talking to your customers is the first step in building a brand that can really connect.”
  • “What we’re saying isn’t always what we’re thinking or feeling.”
  • “You can’t innovate by just asking what they want.”
  • “Don’t start with customer research.”
  • “It’s not just about checking all the boxes.”
  • “It’s not only about listening, it’s about observing.”
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