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Podcast: Let's talk branding
Episode:

Neil Barrie - Influential brands
Category: Arts
Duration: 00:52:21
Publish Date: 2019-03-11 00:00:11
Description:

Some of the topics we discuss:

  • A purpose is not a message
  • The difference between marketing and branding
  • Twentyfirstcenturybrand
  • Customer research
  • The competitive value of branding in Neil's whitepaper

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