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	Podcast:		Let's talk branding
	Episode:		LTB S03 E02 Allen Adamson - Shift ahead
	Category:		Arts
	Duration:		00:51:25
	Publish Date:		2019-02-04 07:43:00
	Description:		In this episode I talk with Allen Adamson, co-founder of marketing agency Metaforce, writer of Shift Ahead and Brand Simple. We talk about how brands can stay relevant in this fast-changing world. It's a nice conversation and Allen brings some great examples and ideas to the table. We talk about: When it's time for a brand to shift Brands that did not shift in time How we as designers can help clients shift The evolution of branding, marketing and advertising If you are interested, check out Allen's book: Shift ahead You can find out more about Allan on his LinkedIn page.
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