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Home > Let's Talk Loyalty > #182: BP Fueling Customer Loyalty Around the World (Short Summary Show)
Podcast: Let's Talk Loyalty
Episode:

#182: BP Fueling Customer Loyalty Around the World (Short Summary Show)
Category: Business
Duration: 00:08:01
Publish Date: 2022-02-01 01:00:00
Description:

BP is one of the world’s largest oil companies, operating service stations in nearly every corner of the world. In this short summary episode, I am reflecting on an interview I had with Olivier Martinet, who led BP’s loyalty initiatives for more than a quarter century.

We look back on lessons he learned when rolling out digital marketing campaigns, loyalty programs and mobile integrations in both emerging and mature markets.

Show Notes:

1) Interview Episode #60: BP Discusses Driving Loyalty in Fuel & Convenience Globally

2) Olivier Martinet, former VP Global Retail Consumer Data Analytics and Use Case Governance, Insights & Loyalty, BP

3) BPme
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