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Home > Lean Startup > #80 Margo Wright, Overcome Your Own Expertise
Podcast: Lean Startup
Episode:

#80 Margo Wright, Overcome Your Own Expertise
Category: Technology
Duration: 00:11:58
Publish Date: 2015-01-20 20:34:00
Description: When you’re building a new product, your own domain expertise can–surprisingly–prevent you from recognizing your potential customers’ needs. Margo Wright, founder of Yenko, shares the customer-development approach she’s used to overcome the blinders of her expertise.
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