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Home > Lean Startup > #99 Hiten Shah, Learn from Every A/B Test
Podcast: Lean Startup
Episode:

#99 Hiten Shah, Learn from Every A/B Test
Category: Technology
Duration: 00:24:40
Publish Date: 2015-01-20 20:34:05
Description: Experimentation can generate important insights, but it can also bury you under an avalanche of irrelevant data. Hiten Shah, founder at KISSmetrics, shares key tips and plenty of real-world examples for structuring A/B tests to ensure that you derive useful data every single time you run them.
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