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Home > Lean Startup > #111 Andrew Homeyer, Launch a New Product that Doesn't Hurt Your Existing Brand
Podcast: Lean Startup
Episode:

#111 Andrew Homeyer, Launch a New Product that Doesn't Hurt Your Existing Brand
Category: Technology
Duration: 00:09:42
Publish Date: 2015-01-20 20:34:15
Description: When established companies experiment, you have to figure out how to test ideas without harming your existing brand. Andrew Homeyer, Engineer and Intrapreneur at Rally Software, explains how his team launched a new product under a fresh brand and reached an entirely new customer segment.
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