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Home > Lean Startup > #30 Nikhil Arora and Alejandro Velez, Using Kickstarter to Run an MVP
Podcast: Lean Startup
Episode:

#30 Nikhil Arora and Alejandro Velez, Using Kickstarter to Run an MVP
Category: Technology
Duration: 00:12:30
Publish Date: 2015-03-23 20:51:09
Description: Back to the Roots sells kits for growing edible plants. Their business involves physical products and isn’t one that obviously lends itself to intense experimentation. And yet, as we learned in a popular talk from Nikhil and Alex last year, they test everything. This year, they’re back to talk about a Kickstarter campaign they used as an MVP for a new product–during which they learned a lot more than they expected.
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