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Home > Lean Startup > Phil Gilbert, Design Thinking and Lean
Podcast: Lean Startup
Episode:

Phil Gilbert, Design Thinking and Lean
Category: Technology
Duration: 00:22:13
Publish Date: 2017-09-05 09:07:27
Description: IBM is on a mission to create a sustainable culture of design and to bring a human-centered focus to its thousands of products and services. Since 2013, the company has hired over 1,100 designers to work alongside engineers and business leaders across the company. In this multidisciplinary setting, how does the Lean Startup approach interplay with design thinking? How can teams bridge the gap between user experience insights and real business opportunities? Phil Gilbert, General Manager of IBM Design, will discuss how IBM’s approach to continuous innovation at a global scale is transforming the way the company works.
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