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	Podcast:		Leading Conversations
	Episode:		Give Them Something to Talk About! (It’s Good for the Bottom Line!)
	Category:		Business
	Duration:		00:56:02
	Publish Date:		2012-10-05 02:00:00
	Description:		Cheryl Esposito welcomes Sam Horn, an award-winning communication/creativity consultant. Known as America’s Intrigue Expert, Sam has authored several best-sellers, including Tongue Fu!®, POP!, and the upcoming E.Y.E.B.R.O.W. Test® learning system. Infusing your business and projects with Intrigue is a proven ROI. Sam has served as the Pitch Coach for Springboard Enterprises – which has helped entrepreneurs receive $5.5 billion in funding for their projects. What is the most important project you are working on at the moment? A New Business? A Proposal or Pitch? A Book? An Important Media Appearance? Sam says: “The world is suffering from INFOBESITY. To overcome INFOBESITY, we need INTRIGUE. Intrigue = the art of capturing and keeping people’s interest. Can you articulate the value of what you are working on? Create intrigue so people want to know more! Join Cheryl Esposito and Sam Horn to learn how to give them something to talk about!
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