Search

Home > Knowledge at Wharton > Wharton Marketing Matters: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya
Podcast: Knowledge at Wharton
Episode:

Wharton Marketing Matters: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya
Category: Business
Duration: 00:32:15
Publish Date: 2025-09-18 08:00:00
Description: Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces.

Hosted on Acast. See acast.com/privacy for more information.
Total Play: 0

Some more Podcasts by Knowledge at Wharton

1K+ Episodes
Knowledge@Wh .. 2