Search

Home > Knowledge at Wharton > The Home-video Market: Who Rents Who Buys and Why
Podcast: Knowledge at Wharton
Episode:

The Home-video Market: Who Rents Who Buys and Why
Category: Business
Duration: 00:11:12
Publish Date: 2006-02-08 16:31:18
Description: When the door to a TLA Entertainment video store swings open the primary question facing most consumers shuffling inside is relatively simple: ”What movie will I take home tonight?” But to Wharton marketing professor Jehoshua Eliashberg and Wharton doctoral candidate George Knox the key question surrounding the burgeoning $12 billion home-video market goes at least one step further: Which consumers will rent their movie of choice tonight and which consumers will buy? In a study entitled ”The Consumer’s Rent vs. Buy Decision: The Case of Home-Video ” Eliashberg and Knox present a new model that they say accurately predicts the consumer’s decision to rent or buy a particular movie at a video store.

Hosted on Acast. See acast.com/privacy for more information.
Total Play: 0

Some more Podcasts by Knowledge at Wharton

1K+ Episodes
Knowledge@Wh .. 2