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Podcast: Knowledge at Wharton
Episode:

Wal-Mart: Is There a Downside to Going Upscale?
Category: Business
Duration: 00:12:47
Publish Date: 2006-06-14 15:41:34
Description: After saturating its target market of working class bargain-hunting consumers Wal-Mart is ratcheting up its low-price strategy to appeal to more upscale shoppers by expanding its merchandise lines to include organic foods better wines high-end consumer electronics and new fashion-oriented apparel. It’s an approach that carries some risk say Wharton faculty and analysts but that is dictated by intense competition and the lack of other opportunities for growth.

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