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Home > Knowledge at Wharton > Idealized Design: How Bell Labs Imagined -- and Created -- the Telephone System of the Future
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Idealized Design: How Bell Labs Imagined -- and Created -- the Telephone System of the Future
Category: Business
Duration: 00:15:41
Publish Date: 2006-08-09 16:13:52
Description: In their book Idealized Design: How to Solve Tomorrow’s Crisis...Today (Wharton School Publishing) authors Russell L. Ackoff Jason Magidson and Herbert J. Addison build upon a simple notion. They argue that ”the way to get to the best outcome is to imagine what the ideal solution would be and then work backward to where you are today.” An excerpt based on Ackoff’s experience shows how the process worked at Bell Labs in the 1950s.

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