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Podcast: Knowledge at Wharton
Episode:

All Politics Is Local and So Are Sales Leads: The Birth of an Internet Search Company
Category: Business
Duration: 00:14:16
Publish Date: 2007-04-18 16:05:25
Description: Some technology companies have been founded in a garage. Local Internet search company Natpal was hatched in a Connecticut car dealership. That’s where Wharton undergraduate student and future Natpal CEO Nate Stevens first realized that Internet search wasn’t exactly friendly to small businesses looking for sales leads. The discovery led Stevens along with Penn alumnus Ben Rubenstein and Wharton professor Kartik Hosanagar to found Natpal which brings local businesses online and helps them find sales leads via web searches. The goal is not just clicks but phone calls says Stevens.

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