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	Podcast:		Knowledge at Wharton
	Episode:		When a Black Tee Shirt Is More than a Black Tee Shirt: Why Brands Aren’t Losing Their Luster
	Category:		Business
	Duration:		00:13:33
	Publish Date:		2007-09-05 15:46:23
	Description:		As sales of Apple’s iPod Coca-Cola and North Face clothing show despite serious challenges from private label manufacturers and low-price global production branding remains an important way for consumers to choose among products in a crowded marketplace. Brands are a short-hand means of conveying quality and lower risk according to Wharton faculty and marketing analysts and they also play a growing role in building consumers’ identities. But these experts add with little room to compete on cost brands will need to be vigilant when it comes to differentiating themselves from increasingly sophisticated competitors. Hosted on Acast. See acast.com/privacy for more information.
	Total Play:		0

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