Search

Home > Knowledge at Wharton > Marrying Marketing Science with the Front Lines: One Book Publisher’s Winning Combination
Podcast: Knowledge at Wharton
Episode:

Marrying Marketing Science with the Front Lines: One Book Publisher’s Winning Combination
Category: Business
Duration: 00:10:31
Publish Date: 2007-12-12 14:42:26
Description: The event was a contest designed to highlight the ways that advanced marketing science can improve the bottom line. The place was the recent Practice and Impact of Marketing Science 2007 conference held at Wharton. And the winner was the National Academies Press (NAP) the book-publishing arm of the National Academy of Sciences which presented information on how marketing research had helped it realize a common but often elusive goal -- reaching as many customers as possible at the highest attainable price.

Hosted on Acast. See acast.com/privacy for more information.
Total Play: 0

Some more Podcasts by Knowledge at Wharton

1K+ Episodes
Knowledge@Wh .. 2