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Home > Knowledge at Wharton > MAC AIDS Fund’s Nancy Mahon: Tying the Cause to the Brand
Podcast: Knowledge at Wharton
Episode:

MAC AIDS Fund’s Nancy Mahon: Tying the Cause to the Brand

Category: Business
Duration: 00:08:03
Publish Date: 2008-10-15 16:48:07
Description: Nancy Mahon doesn’t consider herself a glamour girl but she believes in the power of lipstick -- Viva Glam shades 5 and 6 in particular. Mahon is a senior vice president of MAC Cosmetics and executive director of the MAC AIDS fund which last year donated $20 million to programs in 57 countries. During a recent Wharton Leadership Lecture Mahon offered her perspective on what it takes to launch and sustain a successful corporate social responsibility program.

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