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Home > Knowledge at Wharton > Opportunities -- and Obstacles -- for the B2B Market in Tough Economic Times
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Episode:

Opportunities -- and Obstacles -- for the B2B Market in Tough Economic Times
Category: Business
Duration: 00:25:58
Publish Date: 2008-10-29 13:34:46
Description: While discussion at the recent Erin Anderson B2B Research Conference at Wharton focused on cutting-edge research in the field of business-to-business relationships participants also acknowledged the impact on marketers of the ongoing financial meltdown. Along those lines three university professors and a moderator took part in a panel that analyzed the effect of the economic downturn on the B2B global marketplace. The Conference sponsored by the Wharton INSEAD Alliance was held in honor of Erin Anderson a marketing professor at Wharton from 1981 to 1994 and at INSEAD from 1994 until her death in 2007.

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