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	Podcast:		Knowledge at Wharton
	Episode:		Power to the People or Just a Fad? Forecasting the Future of Group Buying Sites
	Category:		Business
	Duration:		00:15:08
	Publish Date:		2010-11-10 14:15:08
	Description:		Groupon -- from the words ”group” and ”coupon” -- negotiates deeply discounted deals with businesses and alerts its legion of e-mail subscribers to the offer. Since its founding in 2008 Groupon has amassed 25 million subscribers in 29 countries and a host of competing sites have crowded the market hoping to tap into the potential of ”social” commerce. But are group buying sites just a passing fancy? And what should they do to stand out from the pack and achieve long-term sustainability? Hosted on Acast. See acast.com/privacy for more information.
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