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	Podcast:		Knowledge at Wharton
	Episode:		Logo Overhaul: Will Customers Still Answer the Siren Call of Starbucks?
	Category:		Business
	Duration:		00:14:14
	Publish Date:		2011-02-02 15:51:26
	Description:		Starbucks has emerged over the last 20 years as one of the premier consumer brands in the world. Now the company has decided to give that brand a facelift by revamping its ubiquitous logo. While logo overhauls can successfully communicate a company’s evolution and growth they can also trigger a backlash among loyal customers. In the case of Starbucks the new logo highlights a strategic shift for the company but has sparked criticism from outspoken fans as well. Hosted on Acast. See acast.com/privacy for more information.
	Total Play:		0

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