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Home > Knowledge at Wharton > What’s Wrong with This Picture: Kodak’s 30-year Slide into Bankruptcy
Podcast: Knowledge at Wharton
Episode:

What’s Wrong with This Picture: Kodak’s 30-year Slide into Bankruptcy

Category: Business
Duration: 00:15:37
Publish Date: 2012-02-01 15:41:52
Description: When new technologies change the world some companies are caught off-guard. Others see change coming and are able to adapt in time. And then there are companies like Kodak -- which saw the future and simply couldn’t figure out what to do. Kodak’s Chapter 11 bankruptcy filing on January 19 culminates a long series of missteps including a fear of introducing new technologies that would disrupt its highly profitable film business.

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