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	Podcast:		Knowledge at Wharton
	Episode:		Why Being a Celebrity Is Big Business
	Category:		Business
	Duration:		00:25:20
	Publish Date:		2019-09-19 11:34:06
	Description:		In her new book Columbia University professor Sharon Marcus traces the history of celebrity culture and shows how the biggest stars stay relevant by learning how to manipulate the media of their day. Hosted on Acast. See acast.com/privacy for more information.
	Total Play:		0

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