Search

Home > Knowledge at Wharton > How to Get the Most from Your Customer Data
Podcast: Knowledge at Wharton
Episode:

How to Get the Most from Your Customer Data
Category: Business
Duration: 00:28:40
Publish Date: 2022-11-01 13:57:49
Description: ‘The Customer-Base Audit,’ co-authored by Wharton’s Peter Fader, argues that firms cannot make fully informed decisions without first understanding their customers’ buying behavior and the actual health of their customer base.

Hosted on Acast. See acast.com/privacy for more information.
Total Play: 0

Some more Podcasts by Knowledge at Wharton

1K+ Episodes
Knowledge@Wh .. 2